Metal Cutting Tools website by Digital New Era

Metal Cutting Tools

A bilingual corporate website for a maker of broaches, milling cutters and gear shaping cutters from Gabrovo. The goal was to show the plant’s precision online and turn inquiries from Bulgaria, the EU and Turkey into a quote within 24 hours.

Sector: Metal cutting tool manufacturing

Scope: UX and design, Development, BG and EN versions, Hosting

VISIT WEBSITE

RESULT

25+years in production
up to 40%longer tool life
20+leading Bulgarian companies trust them
24hours to a custom quote

Figures from the client’s website.

THE BRIEF

What we had to solve.

  • Technical products that engineers and buyers both need to understand
  • Clients in Bulgaria, the EU and Turkey in two languages
  • Trust in a small plant next to big industrial companies

WHAT WE BUILT

The solution, step by step.

01

Products as a catalog

Broaches, milling cutters and gear shaping cutters with a short description and a separate catalog for each group. An engineer reaches the right tool type in two clicks.

  • Catalogs
  • Structure
Broaches, milling cutters and gear shaping cutters
02

Tradition shown in real photos

Photos of the workshop and the tools instead of stock images. The copy covers the full cycle, from design to sharpening.

  • Trust
  • Content
Production rooted in tradition and innovation
03

The benefit in numbers

The tools last up to 40% longer than standard ones, and an “Order a sample” button turns the claim into an invitation to test it.

  • Conversion
  • Samples
Tools that last longer
04

In the clients’ words

A testimonial from a client’s manager and partner logos sit high on the page, so the trust is there before the inquiry.

  • Testimonials
  • Partners
A testimonial from a client manager

What the project included

Web Core

  • Website design
  • Development
  • Bulgarian and English versions
  • Hosting and maintenance
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