In this conversation with Todor, we tackled several important aspects of Digital New Era's operations and strategy. Here's what we discussed:
We explored different methods for ensuring timely payment from clients. The options included:
I expressed frustration about slow payments from clients, especially in cases without contracts or invoices, which is common among freelancers working with known contacts. Todor reassured me that this is a typical issue but solvable with clear agreements and consistent follow-up.
Todor shared a motivating insight: if you have one client paying you every month, you're already running an agency. This boosted my confidence as it aligned with modern digital agency models that rely on monthly service fees.
We discussed two potential paths for Digital New Era:
We evaluated the suitability of Digital New Era's website for various markets. For instance, the site may not be ideal for businesses servicing funeral events, which are not our target audience.
I shared feedback from the "Website of the Year" contest jury, which highlighted the specificity and interest of our brand. This specificity helps filter out clients we wouldn't want to work with.
I decided to pause the development of new "Instant Web Solutions" for the time being. More details on this decision and future directions will be shared later.
We emphasized the value of A/B testing as a best practice to determine what works and what doesn't. Here are two examples we considered:
Our sixth conversation covered crucial elements of managing client payments, refining our business model, understanding market suitability, and the importance of A/B testing. The insights gained will help shape the future strategies and operations of Digital New Era.
Good luck!