UPFOR website by Digital New Era

UPFOR

A product website with an interactive configurator for a Bulgarian maker of electric ergonomic desks. Instead of a confusing catalog, the website presents one well-designed desk and makes choosing easy.

Sector: Ergonomic office furniture

Scope: Product website design, Website development, Interactive configurator

VISIT WEBSITE

THE BRIEF

What we had to solve.

  • Let the product sell itself, without a big catalog
  • Showing the quality of materials and construction clearly
  • Easy configuration choices for the customer
  • Reaching people who work from home, a studio or an office

WHAT WE BUILT

The solution, step by step.

01

Interactive configurator

Choice of finish, size and frame color, plus accessory bundles and a clear visual preview of the result.

  • Configurator
  • Visualization
  • Accessories
Ergonomic desk section of the UPFOR website
02

Product presentation

A focus on the multi-layer oak-veneer desktop, smooth electric height adjustment, cable management and easy assembly.

  • Product page
  • Materials
Problem and solution section of the UPFOR website
03

Responsive design

The website works equally well on phone, tablet and desktop.

  • Responsive
  • Mobile version
UPFOR desk product introduction on the brand's website

What the project included

Web Core

  • Product website design
  • Website development
  • Interactive configurator
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